台湾av

副教授

当前位置: 台湾av > 师资队伍 > 教授名录 > 副教授 > 正文

杨少华 副教授

发布日期:2025-07-04 作者: 来源: 点击:

姓名

杨少华

职称

/职务

副教授

学历

/学位

研究生/博士

办公电话


办公

地址

秀山校区汇文楼B503

邮箱

[email protected]

个人简介

杨少华,男,九三学社,福建莆田人,博士、博士后。现任台湾av 副教授、学术骨干、硕士生导师、博士生导师(外校)。教育部研究生学位论文评审专家,境外多所QS300高校博士论文外审专家2022年入选马鞍山市“龙马”工程高层次人才项目2024年入选安徽省高层次人才(E类)。主要研究领域包括游客行为,乡村旅游、康养旅游等。已发表学术论文30多篇,其中SSCI文章23(一区文章12),多篇论文入选ESI全球高被引,ABDC期刊论文4,旅游相关书籍章节6,福建省文旅蓝皮书报告1,国际学术会议10,论文被引用次数近3000h-index 19i10-index 21。主要的代表作期刊为《Journal of Destination Marketing & Management》《Journal of Hospitality and Tourism Management》《The Service Industries Journal》《Current Issues in Tourism》《Tourism Management Perspectives》《Journal of Cleaner Production》《Tourism Review》《Asia Pacific Journal of Marketing and Logistics》等。目前担任《Journal of Hospitality and Tourism Management》《International Journal of Tourism Research》等期刊编委20232024ABEATS国际会议学术委员会委员,2024 GLOBE11届全球商业与经济会议学术委员会委员。同时也担任10多个一区国际高水平期刊匿名审稿专家,现已评审及编辑200多篇SSCI论文(WOS记录)20222023年连续荣获《Journal of Hospitality and Tourism Management全球最佳审稿专家荣誉(Best Reviewer Award)

秉持信条——“既读万卷书,亦行万里路”。2011年踏进南半球新西兰留学,获得管理学学士学位与硕士学位。2018年从新西兰辗转到马来西亚攻读博士学位(旅游营销方向)并获得研究助理奖学金,攻读博士期间作为交换生到著名学府英国格拉斯哥大学,同时拿到欧洲伊拉斯姆计划全额奖学金。在此期间,为了提升科研能力、拓展国际学术人脉,先后赴包括剑桥大学、朴次茅斯大学在内的多个不同国家的高水平大学参加学术会议并做演讲,得到同行专家的高度认可。

教育背景

2020.10-2021.10马来西亚理科大学(QS全球排名137),博士后

2020.10毕业于马来西亚理科大学(QS全球排名137),获博士学位,期间

2019.01-2019.08在英国格拉斯哥大学(QS全球排名76),博士交换生

2016.03毕业于新西兰中部理工台湾av ,获硕士学位

2014.03毕业于新西兰奥塔哥理工台湾av ,获学士学位

学术兼职

在以下SSCI国际期刊担任编委成员

编委:Journal of Hospitality and Tourism Research (SSCI IF: 7.8, Q1)

编委:International Journal of Tourism Research (SSCI, IF: 5.7, Q1)

编委:Sage Open (SSCI, Q1, AE)

编委:Marketing and Management of Innovations (ESCI)

编委:Journal of Tourism Management Research (ESCI)

在以下SSCI国际期刊担任审稿专家:

审稿专家:Tourism Management (SSCI, Q1, ABS 4, ABDC-A*)

审稿专家:Annals of Tourism Research (SSCI, Q1, ABS 4, ABDC-A*)

审稿专家:International Journal of Hospitality Management (SSCI, Q1, ABDC-A*)

审稿专家:Journal of Travel & Tourism Marketing (SSCI, Q1)

审稿专家:Journal of Hospitality and Tourism Management (SSCI,Q1)

审稿专家:Journal of Vacation Marketing (SSCI, Q1)

审稿专家:Tourism Review (SSCI, Q1)

审稿专家:Cities (SSCI, Q1)

审稿专家:Journal of Retailing and Consumer Services (SSCI, Q1)

审稿专家:International Journal of Tourism Research (SSCI, Q1)

审稿专家:Journal of Research in Interactive Marketing (SSCI, Q1)

审稿专家:Asia Pacific Journal of Marketing and Logistics (SCCI, Q1)

审稿专家:Appetite (SCI, Q1)


研究方向

旅游营销、目的地形象与个性、特殊兴趣旅游、游客与居民幸福感、乡村旅游、老年人旅游体验、亚健康游客、康养旅游、美食旅游、健康消费、奢侈品消费等。


5年代表作文章发表

1. Yang, S. Fan, Y., & Goh, E. (2025). Advancing Self-Congruity Theory in Senior Tourism: A Perspective on Theoretical, Methodological, and Contextual Progress. Asian Pacific Journal of Marketing logistics DOI: org/10.1108/APJML-08-2024-1152 (SSCI, IF: 5.1, 一区ABDC-A)

2. Yang, S., Isa, M., Fan, Y., & Goh, E.(2025). Do prestige sensitive and altruism motivation moderate the effect of Chinese consumer emotions on WOM: A two-luxury retails (LV and GUCCI) investigation? Journal of Fashion Marketing and Management. DOI:10.1108/JFMM-10-2023-0282. (SSCI, IF 3.3 二区)

3. Yang, S*., Isa, S. M., Ramayah, T., & Ali, G. (2025). Predicting Chinese tourists’ revisit intention through destination personality, destination image and destination self-congruity. European Journal of International Management. 26, (2), 308-327 (SSCI, IF:1.4 , ABS-2)

4. Zhu, T. & Yang, S*., & Fan, Y. (2025). Motivation and Constraints of Adult Children Supporting Elderly Parents’ Travel in China, Work, Aging and Retirement DOI:10.1093/workar/waaf009 (SSCI, IF:2.7 中科院二区, ABS-2)

5. Wen, J., Hu, F., Yang, S., & Hou, H. (2024). A Critical Discussion on Applying User-generated Content to Interdisciplinary Research in Tourism and Health Science. Current Issues in Tourism.1-9. DOI:10.1080/13683500.2024.2404999 (SSCI, IF: 5.7 一区, ABDC-A)

6. Fan, Y., Isa, M., Goh, E., & Yang, S*. (2024). 30 years of healthy ageing research in tourism and hospitality: a bibliometric analysis and thematic content analysis. The Service Industries Journal, 1-38.(SSCI, IF 9.4, 一区, ABDC-A)

7. Fan Y., Isa, M. & Yang, S*.,& Zhu,T. (2024). Exploring the Triggering Mechanism of Different Word-of-Mouth Intentions by Guest Experience and Well-being Perception. Sage Open DOI: 10.1177/21582440241264015SSCI, IF:2.0, 一区)

8. Wu, Y., Yang, S*., & Liu, D. (2023). The effect of social media influencer marketing on sustainable food purchase: Perspectives from multi-group SEM and ANN analysis. Journal of Cleaner Production, 137890. (SCI, IF:11.1 中科院 Top 一区,  ABDC-A)

9. Fan, Y., Isa, M., Yang, S*., & Goh, E.(2023). Please Stay with Us Again: Investigating the Mediating Roles of Hedonic Well-being and Tourism Autobiographical Memory in Customer Retention at Chinese Resorts. Journal of Hospitality and Tourism Management 56, 410-419. (SSCI, IF:8.4 中科院 Top 一区,  ABDC-A)

10. Fan, Y., Isa, S. M., Yang, S., & Wen, J. (2023). Effects of the guest experience, well-being, and eWOM intention for resort hotels: A positive psychology perspective. Journal of Hospitality and Tourism Management, 56, 197-206 (SSCI, IF:8.4中科院 Top 一区, ABDC-A)

11. Yang, S*., Isa, S. M., Ramayah, T., & Zheng, Y. (2023). Where does physician assisted suicide tourism fit in the tourism discipline? Anatolia, 34(1), 71-75. (ABDC-B, 三区)

12. Raheel, Y., Yang., S*., Huseynova, A. & Atif, M. (2023). Spiritual leadership and Intellectual Capital: Mediating Role of Knowledge sharing. Journal of Intellectual Capital. 24(4), 1025-1046. (SSCI, IF 6.9一区 ABDC-A)

13. Yang, S*., Isa, M., Ramayah, T. (2022). Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation. Journal of Destination Marketing and Management,24, 100703 (SSCI, IF:8.5 一区, ABDC-A) (ESI全球高被引)

14. Yang, S., Isa, M., Ramayah, T., Xi, F., Fan, Y., & Liu., D. (2022). The effect of store environmental components on emotions and purchase intention to luxury brand? A combination of PLS-SEM and fsQCA approaches. Frontier in Psychology. 13, 840413. (SSCI, IF:3.9一区)

15. Yang, S., Isa, M., Yao,Y., Xia, J., & Liu, D. (2022).Cognitive image, affective image, cultural dimensions and conative image: a new conceptual framework. Frontier in Psychology, 13, 935814. (SSCI, IF:3.9 一区)

16. Aston, J., Wen J, S., & Yang, S. (2022). Tourists’ perceptions of and reactions to child sex tourism: An exploratory qualitative investigation. Asia Pacific Journal of Marketing and Logistics, 35(5), 1206-1223. (SSCI, IF:4.6 三区, ABDC-A)

17. Yang, S., Isa, M., Ramayah, T., & Wen, J., & Goh, E. (2021). Developing an extended model of self-congruity to predict Chinese tourists’ revisit intentions to New Zealand: the moderating role of gender? Asia Pacific Journal of Marketing and Logistics, 34 (7), 1459-1481. (SSCI, IF:4.6 三区, ABDC-A)

18. Ying, T., Wen, J., & Goh, E. Yang, S*. (2021). Perceived constraints to sex tourism overseas: scale development and validation. Asia Pacific Journal of Marketing and Logistics, 34 (7), 1503-1523. (SSCI, IF: 4.6 三区, ABDC-A)

19. Yang, S*., Isa, S. M., & Ramayah, T. (2021). Uncertainty avoidance as a moderating factor to the self-congruity concept: the development of a conceptual framework. Sage Open, 11(1). (SSCI, IF:2.0 二区)

20. Yang, S*., Isa, S. M., & Ramayah, T. (2021). How are destination image and travel intention influenced by misleading media coverage? Consequences of COVID-19 outbreak in China. Vision: The Journal of Business Perspective. 24, 1-10. (ABDC-C, Scopus, ESCI)

21. Yang, S*., Isa, S. M., & Ramayah, T. (2020). A theoretical framework to explain the impact of destination personality, self-congruity and tourists’ emotional experience on behavioral intention. Sage Open. 10(4), 1-11. (SSCI, IF:1.35 三区)

22. Yu., C.E. Wen, J., & Yang, S. (2020). Viewpoint of suicide travel: An exploratory study on YouTube comments. Tourism Management Perspectives. 34, 100669. (SSCI, IF: 6.58 一区 , ABDC-A)

23. Wen, J., Kozak, M., Yang, S., & Liu, F. (2020). COVID-19: Effects on Chinese citizens’ lifestyle and travel. Tourism Review 76(1), 74-87. (SSCI, IF:5.97 二区, ABDC-B)(ESI全球高被引)

24. Yang, S*., Isa, S. M., Ramayah, T., & Blane, R. Kiumarsi, S. (2020). The Effects of Destination Brand Personality on Tourists’ Revisit Intention to Glasgow: An Examination across Gender. Journal of International Consumer Marketing, 32(5), 435-452. (ABDC-B, ESCI)

25. Iqbal, Q., Yang, S., Nawaz, R., & Iqbal, K. (2019). A Multi-Dimensional Construct of Perceived Information Pollution in the Era of Rife Infollution. VINE Journal of Information and Knowledge Management Systems 46(1) (EI, ABDC-B, ESCI)

注:* 为通讯作者

书籍章节发表

1. Yang, S. (2024). To go or not to go: A comprehensive framework on suboptimal health status and travel avoidance. Call for book chapters - Interdisciplinary Tourism Research: An Intellectual Feast, Routledge Publishing (Forthcoming) (王嵬院士编辑)

2. Fan, Y., Isa, M., & Yang, S. (2024). Driving force of well-being and tourism memory on eWOM behavior Handbook of Tourism and Consumer Behavior, Edward Elgar Publishing, UK.

3. Liu, D., Fan, H., Yang, S., Mou, S., & Zhu, T. (2024). Would you embrace virtual reality tourism? The effect of experience quality Handbook of Tourism and Consumer Behavior, Edward Elgar Publishing, UK.

4. Wen, J., L, X., Yang, S., & Zhang, J (2023). China’s hotel renaissance during COVID-19: Interviewing a hotel group CEO. Book chapter: Handbook on Tourism and Behaviour Change. Edward Elgar Publishing, UK.

5. Yang, S., Isa, M., & Fan, Y. (2022). Identifying the key factors influencing service quality among Chinese GTPs in New Zealand. Call for book chapters -Chinese Outbound Tourist Behavior: An International Perspective, Routledge Publishing

6. Fan, Y., Isa, M., & Yang, S. (2022). Experience economy in wellness tourism to attract Chinese outbound tourists: A new strategy for destination marketing organization in Malaysia. Call for book chapters -Chinese Outbound Tourist Behavior: An International Perspective, Routledge Publishing


国际学术会议成果演讲

1. Yang, S., Ramayah., T., & Xia, F. (2024). Can community-based models contribute to rural tourism development in China? A combination of symmetric and asymmetric approaches. 2024 International Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), 3-7, September, 2024. Paper presented at Sunway University, Bandar Sunway, Selangor, Malaysia.

2. Yang, S., Wang, M., & Isa, S. M. (2023). Would you really recommend it? The role of congruity theory in food tourism. 5th Asean Businesss, Engineering and Technology Symposium, 1-2, December, 2023. Paper presented at Universiti Sains Malaysia. Penang, Malaysia.

3. Yang, S. (2023). Understanding residents’ support for rural tourism development in China: The role of wellbeing. The 3rd Global Congress of Special Interest Tourism & Hospitality (GLOSITH) Conference on 10 - 12 November 2023. Paper presented at Macau University of Science and Technology, Macau SAR, China.

4. Yang, S. (2023). To revisit or not to revisit: cultural related factors affecting Chinese outbound tourists to New Zealand. Paper presented at International Conference on Tourism and Tourism Industry (ICTTI-23) on 1st June 2023 in Ipoh, Malaysia.

5. Yang, S., Isa, S. M., Ramayah., & Blanes, T. (2020). Making Destination A Better Place to Revisit: The Application of Self-Congruity Theory in Glasgow Tourism. 2nd Asean Businesss, Engineering and Technology Symposium, 3-3, December, 2020. Paper presented at Universiti Sains Malaysia. (最佳演讲者-Best Presenter Award) (Virtual conference)

6. Yang, S., Isa, S. M., Ramayah, T., & Blanes, R. (2019). The Development of a Conceptual Framework on the Brand Personality, Self-Congruity and Tourist Loyalty: The Moderator Role of Tourist Emotional Experience. Paper presented at University of Portsmouth, United Kingdom. 8th – 11th July. In proceeding of 9th advances in hospitality and tourism marketing and management conference.

7. Yang, S., Isa, S. M., & Ramayah, T. (2019). The understanding of Chinese outbound tourists’ behaviour toward revisit New Zealand: A Conceptual Development. Paper presented at Cambridge Conference Series 8th-10th April, University of Cambridge, Cambridge, United Kingdom.

8. Yang, S., & Lin, Y. (2018). The understanding of green cosmetic products based on Tri component attitude model: A perspective from British consumers. Paper presented at Global Conference on Business, Hospitality and Tourism Research (GLOSEARCH 2018) Hoa Sen University, Ho Chi Minh City, Vietnam on 2-5th, October, 2018.

9.Yang, S. (2016). What is the effective marketing technique for recruiting international students? Paper presented at 19th International Conference on “Business, Economics, Social Science & HumanitiesBESSH-2016”, Singapore, 25-26 August 2016. (最佳论文-Best Paper Award).

获奖荣誉

2018 获得博士研究助理奖学金

2019 获得欧洲伊拉斯姆计划全额奖

2021 任命Abeats第三届国际学术会议学术委员会

2022 获得马鞍山市“龙马”工程

2022 荣获JHTM(中科院Top一区期刊)全球最佳审稿专家

2023 任命Abeats 第四届国际学术会议学术委员会

2023 荣获JHTM(中科院Top一区期刊)全球最佳审稿专家

2023 任命GLOBE, 202411届全球商业与经济会议学术委员

2023 获得台湾av 王其祥奖教金(科研优秀奖)

2023 任命苏商集团(500强企业)首席战略顾问2024 任命IJTR编委成员

2024 任命JHTM编委成员

2024 入选安徽省高层次人才(E类)

20248月荣获马来西亚理科大学Sanggar Sanjung优秀科研成果

20251月荣获马鞍山市九三学社参政议政先进个人

20251月荣获马鞍山市九三学社优秀参政议政成果

20252月获课堂教学质量评价优秀(二级)

20254月受聘为QS300高校博士论文外审专家


招研究生要求

对科研感兴趣、有梦想、性格开朗、有自我驱动力,富有团队精神。谙熟外语写作表达,通过大学英语6级(特别熟谙英文口语与写作的同学优先考虑)。

欢迎同学们通过邮件,积极联系导师。